How Technology You Use Daily Can Help Your Job SearchOctober 27, 2015
With today’s world revolving around technology, it’s no wonder that employers utilize technology, specifically social media, when looking for qualified candidates. Social media offers the employer an opportunity to learn about a candidate beyond their resume and cover letter. A candidate’s Facebook, Twitter, Google+, and LinkedIn account gives an employer an idea of the candidate’s personality as well as what they’re passionate about. With that being said, it’s vital to your success that you keep your social media profiles clean and professional.
First and foremost, make sure your profile pictures are appropriate. There should be nothing questionable about your picture – whether you’re doing something you shouldn’t be doing or wearing something you shouldn’t be wearing. LinkedIn is especially important in this matter. Your LinkedIn picture should be professional and your face should be easily visible. Most importantly, make sure your LinkedIn picture is just you. If an employer sees your LinkedIn photo and there’s three other people in the picture, they may wonder which one you are. A simple headshot is the best approach for a LinkedIn picture.
Often times social media is used to voice an opinion on a specific topic. As tempting as it may be, try to avoid posting anything that could offend someone or be considered a “sensitive subject”. Whether it be religion, politics, or anything in between, steer clear from topics that could potentially upset an individual. Instead, post smart, interesting information that could relate to your industry or field. Employers will be impressed with your knowledge and your ability to voice a valid and appropriate opinion.
Lastly, make sure that your social media accounts are active. With technology being so dominant, having an active social media account proves to an employer that you are updated with current trends and happenings. Also, updating your social media accounts gives you an opportunity to perfect your personal brand. You can show an employer who you are, what you’re about, and what you have to offer.
No longer is there a divide between personal and professional social media accounts. Today, they overlap and are intertwined. Make sure your social media accounts are appropriate, professional, and working to your advantage during your job search. Your social media is yours until you’re looking for a job… once the job hunt starts, it’s your employers as well. If you’re on the job hunt, check out our website or call us at (214) 954-0700 and see how we can help you find a new job!